IBM is clearly synonymous with the term “Enterprise”, but I can testify that working here means interacting with many cool, down to earth people who are passionate about their profession. They are not the “corporate drones” that you’d expect. I sometimes think that there is a divide between the image of IBM and the reality of a company that’s mostly comprised of young people having fun while working hard.
Reading comments on sites like Slashdot or Reddit I see that IBM is often unfairly treated, despite being a champion of Open Source, with contributions in excess of those of Google and Amazon combined.
So I’m glad to see that IBM is not “taking itself too seriously” with a series of ads, campaigns and initiatives that portray a less rigid image. The silly “servers taking over” ads are examples of this.
More recently IBM has put out a few “unusual” videos about DB2 Express-C:
- The Pitch Meeting – Monday (Part 1)
- The Pitch Meeting – Tuesday (Part 2)
- The Pitch Meeting – Wednesday (part 3)
- Installing IBM DB2 Without Touching the Keyboard or Mouse (not a pro commercial)
So I’d like to ask you to share your opinions about them. Are they “cool” and funny, or are they goofy and just trying too hard?
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