Remember when Altavista seemed good enough? Then along came Google and seemingly overnight everything changed. We didn’t even know that it was possible to receive such good link suggestions from a search engine. Yet there, right before our very eyes, it happened.
These days, highly popular search engines are worth billions of dollars, mainly thanks to the massive advertisement businesses that can be built on top of them. The incentive to get a slice of that huge pie is clearly there. But can we do better than Google? And will such innovation necessarily arrive from the research labs of giants like Apple or Microsoft?
The answer to the first question is obviously yes. There is always room for improvement. The latter question may appear equally obvious as well, but let’s take the tale of two different search engines into consideration.
One of them was started by xooglers (ex-Google employees) with plenty of experience in the field of search engines; it had a team dedicated to its development and could afford to have a VP of communications. They received plenty of funding ($33M) to get the ball rolling, and garnered a fair bit of press coverage when they first launched.
A very different search engine, however, was started by just one person. It was bootstrapped (no external investors), came wrapped in a silly name, and virtually no one paid attention to its launch.
The first is Cuil (pronounced ‘cool’), which as many know, has become something of a running joke online. It’s the perfect example of how not to create a startup and of everything that could possibly go wrong with an ambitious software project.
From day one the results were so incomplete and irrelevant, that one has to wonder if the $33M they received was spent on developing the technology needed to clone Samuel Becket and place him in charge as the chief architect of the project. The absurdity of Cuil’s search results even led to the development of a highly entertaining Cuil Theory.
A few days ago the Cuil team launched an automated Wikipedia of sort, called cpedia. The end results were so terrible, that they will serve as an eternal cautionary tale against the indiscriminate use of Markov chains.
Unless Cuil/Cpedia is a practical joke aimed at the tech community, they may as well shut them both down. At this point they really are just wasting their time (and ours).
The second search engine, the one with a rather wacky name, was created by a single person (Gabriel Weinberg) and is called Duck Duck Go (a play on the name of that old childhood favorite, ‘Duck, duck, goose’). However, much to the surprise of many, there is real innovation going on here (particularly presentation wise).
Duck Duck Go’s zero click information is very useful – as is dividing the results by topic (for example, the word “ruby” can have different meanings in different contexts). Presenting all the search results on a single page (via AJAX) was a smart and handy feature as well. With this search engine your privacy is respected, particularly since your IP is not even logged.
This site is still as niche as it gets, but it’s reaching a tipping point amongst the ultra-geeks — not to mention that more and more people (myself included) are adding Duck Duck Go as their default search engine within their browsers. Is it better than Google? No, not always. It depends on the type of query. Sometimes it’s better, sometimes it’s worse, but it’s usually quite usable and is a concrete attempt to innovate the search engine realm.
Duck Duck Go serves as a poignant reminder to the software world that David can still strike Goliath.
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Antonio Cangiano is a Software Developer and AI Evangelist at IBM. He authored Ruby on Rails for Microsoft Developers (Wrox, 2009) and Technical Blogging ( The Pragmatic Bookshelf, 2012, 2019). He is also the Marketing Lead for Cognitive Class, an educational initiative which he helped grow from zero to over 1 Million students. You can follow him on Twitter.