Remember Ballmer shouting ad nauseam “Developers, developers, developers”? I’m sure you’ve seen the original video and even a few techno remixes. Whether he truly meant it or not, his message was correct: it’s all about developers. Any platform that doesn’t attract developers is bound to fail. Microsoft is trying to make an effort to
Continue ReadingA couple of weeks ago Obie Fernandez posted a job offer for his company, Hashrocket, on his blog. To me this ad is the perfect example of how startups, and well established companies too, should attract talented developers. Let’s analyze why this job ad is highly effective. Consider the intro: Here’s a short and
Continue ReadingThis is just a quick post to mention that Zen and the Art of Programming is actively looking for sponsors, preferably amongst companies that promote services related to Ruby, Rails or programming in general. This blog has a highly technical audience and I’d like to expose my readers to worthwhile services and products that
Continue ReadingA couple of weeks ago Django 1.0 was finally released. In the software world version numbers can be rather arbitrary, but this announcement electrified the usually quiet community. Hiding behind the 1.0 label there are thousands of bug fixes, code refactoring of crucial components, compatibility with Jython 2.5, and the addition of impressive features
Continue ReadingMore than a month has passed since my last update. Did you miss me? I sure missed you, I truly love you guys. Jokes aside, it was rather uncharacteristic for this blog to go so long without a post, so I feel that a status update is in order before my feed ends up
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