Comments on: In defense of ad-based business models https://programmingzen.com/in-defense-of-ad-based-business-models/ Meditations on programming, startups, and technology Wed, 22 Jul 2009 11:18:55 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Antonio Cangiano https://programmingzen.com/in-defense-of-ad-based-business-models/#comment-6762 Wed, 22 Jul 2009 11:18:55 +0000 http://antoniocangiano.com/?p=858#comment-6762 @Lars: Completely agree.

@David: Yes, Spotify’s freemium model is a valid alternative, but it’s usually not applicable to blogs.

]]> By: David Backeus https://programmingzen.com/in-defense-of-ad-based-business-models/#comment-6760 Wed, 22 Jul 2009 08:47:33 +0000 http://antoniocangiano.com/?p=858#comment-6760 Spotify (http://www.spotify.com , might not be availible yet in your country) is an example of a webbservice that offers free accounts with ads but also has premium subscription with no ads.

So potentially you can do both at the same time. This isn’t really applicable to blogs though of course.

]]> By: Lar Van Der Jagt https://programmingzen.com/in-defense-of-ad-based-business-models/#comment-6759 Wed, 22 Jul 2009 07:35:17 +0000 http://antoniocangiano.com/?p=858#comment-6759 Or in the case of a mixed model, the small Italian restaurant on the web that shares tips on how you can cook your own delicious Italian food at home. If the tips are good, maybe they’ll buy that cookbook you recommend off amazon. If the cookbook is good, maybe you get a paying customer!

When you build the audience yourself, the targeting aspect that so many companies are struggling with becomes a non-issue. You know what they want because you’ve spent many posts watching how they react.

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