Posted on Nov 11th, 2014 in Technology
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It is often said that iOS-based devices have 20% or so market share, yet they generate 80% of the total app revenue. On the surface there is a somewhat Paretoesque principle at play with smartphones.
I looked into it and these numbers turn out to be misleading.
iOS apps generate 80% more revenue than Android apps. That is quite different from saying that iOS has 80% market share. Specifically, in Q2 2014, Google...