IBM is clearly synonymous with the term “Enterprise”, but I can testify that working here means interacting with many cool, down to earth people who are passionate about their profession. They are not the “corporate drones” that you’d expect. I sometimes think that there is a divide between the image of IBM and the reality of a company that’s mostly comprised of young people having fun while working hard.
Reading comments on sites like Slashdot or Reddit I see that IBM is often unfairly treated, despite being a champion of Open Source, with contributions in excess of those of Google and Amazon combined.
So I’m glad to see that IBM is not “taking itself too seriously” with a series of ads, campaigns and initiatives that portray a less rigid image. The silly “servers taking over” ads are examples of this.
More recently IBM has put out a few “unusual” videos about DB2 Express-C:
So I’d like to ask you to share your opinions about them. Are they “cool” and funny, or are they goofy and just trying too hard?
I sincerely welcome and appreciate your comments, whether in agreement or dissenting with my article. However, trolling will not be tolerated. Comments are automatically closed 15 days after the publication of each article.